Freshly vs Blue Apron 2023
Whether you choose Freshly or Blue Apron, you’ll find a meal delivery service at an affordable price. The meals are pretty convenient and require minimal preparation. So, which service is the better option of the two? Our expert has already ordered, prepared, tested, and rated what these companies offer and will offer you a thorough look so you know which one to pick. Even though this review can't offer you a taste test, it can tell you what each of these brands has to offer. It will also make it easier for you to make a decision based on your preferences. We invite you to read this honest review from someone who tried out both Freshly and Blue Apron. It will offer you important details on their meal kits, ingredients, ordering process, packaging, prices, etc. Here we go!

A few words about Freshly from our experts
Freshly is a weekly prepared meal delivery service that provides ready-to-heat and eat meal options. This meal subscription always promises fresh and never frozen meals that are 100% gluten-free. Their meal options will get ready in 3 minutes, and they offer delivery every day in a week. You can enjoy a regularly rotating menu with full customizability options for the customers.

A few words about Blue Apron from our experts
Blue Apron is a US-based prepared meal delivery service that provides healthy meals sourced from local farmers. This popular subscription serves 2-5 people with their solo/couple and family plans. Their meal options include vegetarian, meat, and weight-watchers-approved recipes. Enjoy fresh, sustainable restaurant-like meals that are GMO-free. You can expect affordable prices, which can go as low as $7.49 per serving.
Offered Meals Plans & Pricing
Plan name
2 ServingsCost Per Serving
$11.49 /meal Free ShippingPlan name
Standard 2 ServingsCost Per Serving
$9.99 /meal $7.99 ShippingPlan name
2 ServingsCost Per Serving
$9.49 /meal Free ShippingPlan name
2 people and 3 servings 2 ServingsCost Per Serving
$9.99 /meal Free ShippingPlan name
2 ServingsCost Per Serving
$8.99 /meal Free ShippingPlan name
- Vegetarian 2 ServingsCost Per Serving
$9.99 /meal Free ShippingPlan name
2 ServingsCost Per Serving
$8.49 /meal Free ShippingPlan name
- Vegetarian 2 ServingsCost Per Serving
$9.99 /meal $7.99 ShippingPlan name
4 people and 2 servings 4 ServingsCost Per Serving
$8.99 /meal Free ShippingPlan name
4 people and 3 servings 4 ServingsCost Per Serving
$7.99 /meal Free ShippingPlan name
4 people and 3 servings 4 ServingsCost Per Serving
$7.49 /meal Free ShippingEven if a food delivery service has your favorite meal on its menu, you can only eat it so many times before it becomes boring. That’s why an extensive menu is crucial. Freshly offers a collection of 42 meal kits that include various types of fish, meat, and low-carb options. The Freshly menu also lets you get rid of ingredients that you’re allergic to or simply don’t like. That should make vegetarians happy because they have a larger selection of meals to pick from. Blue Apron recipes have a variety of fish, meat, and vegetarian options too. The meals are also diabetes-friendly and WW-approved. The menu contains 12 signature options that change on a weekly basis. Sadly, the menu lacks a large selection of vegetarian choices. So, this makes Freshly our winner in this category.
Meal Types & Cook Time
Meal Variety
Meal Variety
Prep & Cook Time
Prep & Cook Time
Dietary Preferences
Dietary Preferences
Athletes & Fitness
Keto
Healthy Eating
Gluten Free
Wellness
Weight Watchers
Vegetarian
Balance
Almond Free
Quality of ingredients
Quality of ingredients
No one wants to order food that they can’t eat. If you have special dietary needs, you need to look at the ingredient list for all the meals you order. All Freshly recipes are nut- and gluten-free and you can also ask to remove ingredients from the meals. The Blue Apron recipes are more restricted but do offer Beyond Meat options. Both menus account for vegetarians, allergies, and carb-conscious eaters. Although this is a difficult decision, Freshly takes the crown here, as you can view the exact ingredients of each meal.
When it comes to the cooking time, it’s worth noting that Freshly delivers pre-cooked meals, so there are no cooking requirements. You can heat your food in a microwave and eat it right away. On the other hand, the Blue Apron meals take a lot more time to cook. So, in this case, Freshly is the winner once more, especially for people who don’t have the time to spend in the kitchen.
Packaging & Ordering Process
Packaging
Packaging
-
Plastic
-
Foil / Cotton Liners
-
Ice Packs
-
100% Recyclable Package
-
Sustainable Forestry Initiative
-
Plastic
-
Foil / Cotton Liners
-
Ice Packs
-
100% Recyclable Package
-
Sustainable Forestry Initiative
Ordering Process
Ordering Process
-
Fast Delivery
-
In-App ordering
-
Fast Delivery
-
In-App ordering
The downside to ordering home delivery meals is that you’ll end up with a bunch of packaging. Luckily, there are plenty of recyclable alternatives that food delivery services can consider to help lower their carbon footprint. Unfortunately, neither of these services offers to recycle the packaging for you. Although the items are biodegradable, it doesn’t mean that they won’t end up in landfills. Both Freshly and Blue Apron can improve on this front.
Having your meals delivered to your front door is pretty convenient, but how complicated is the ordering process? Customers are looking for a user-friendly system. When ordering on Freshly, you’ll choose how many meals you want to order per week. Next, you can choose what meals to add to your list. You can also look at the ingredients and pre-set your dietary requirements. Blue Apron allows you to choose how many meals you would like for the week and select your menu options. Once you have completed your order, you’ll pay a standard price instead of a bill per meal. In this case, both companies scored equally.
Customer Support & Shipping
Customer Support
Customer Support
-
Email
-
Telephone
-
Live chat
-
In-App
-
Email
-
Telephone
-
Live chat
-
In-App
Shipping
Shipping
-
48 US states - not available in Alaska or Hawaii
-
With-in 1-2 days
-
Dependent on your region
-
48 US states - not available in Alaska or Hawaii
-
$7.99 or free with some subscriptions
Nothing beats the convenience of ordering food online, but it doesn’t come risk-free. This is why customer support is crucial. The Freshly customer service is equipped with a call line, email, and a live chat feature. The instant chat is excellent, as it cancels out the need to wait for someone to answer the phone. The company’s website features a FAQ section too. The Blue Apron customer service offers help by phone or email. The website also has a FAQ section. With both services, you can have most of your questions answered by scrolling through their websites. However, Freshly offers instant feedback on questions via its live chat feature, making it the better option in this regard.
The first thing you want to look at when choosing a meal kit delivery service is availability. In this case, both services make deliveries in the continental States of America. Sadly, it means that Hawaii and Alaska aren’t on the list. Blue Apron has some limitations in terms of its wine section, as it’s only allowed in some states. However, if you’re not from Hawaii or Alaska, both are equally suitable.
Sample Meals
Most Ordered Meal
Most Ordered Meal
Chicken Livorno with Hearty White Beans & Kale
- Prep & Cook Time 25-30 min
-
Difficulty Level
-
Spice Level
Meal Overview
Clean + honest Italian flavors kick off with juicy, oven-roasted chicken breast marinated in fragrant herbs. With lean protein and high-quality carbs like beans and veggies, this dairy-free meal provides a boost of vitamin C and antioxidant beta-carotene to boost well-being.

In Your Box
- Kale
- Chicken Breast
- Tomatoes
- Great Northern Beans
- Turkey Bacon
- Carrots
Nutrition (Per Serving)
- 490 Calories
- 20g Carbs
- 17g Total fat
- 40g Protein
Chicken Livorno with Hearty White Beans & Kale
-
Prep & Cook Time: 25-30 min
-
Difficulty Level:
Moderate
Crispy Skin Trout Fillets with Creamy Chowder-Style Potatoes & Pancetta
- Prep & Cook Time 35-40 min
-
Difficulty Level
-
Spice Level
Meal Overview
Inspired by one of our favorite seasonal ingredients and go-to comfort foods—corn chowder—this dish features smoky-spiced trout served over a rich base of corn, potatoes, and pancetta tossed with cream, whole grain dijon, and savory broth.

In Your Box
- 2 Skin-On Steelhead Trout Fillets
- 3 Diced Pancetta
- 2 ears Of Corn
- 3⁄4 Golden Potatoes
- 1 Poblano Pepper
- 1 Lemon
- 2 stalks Celery
- 1 bunch Chives
- 1⁄4 Cream
- 17⁄50 Chicken Bone Broth
- 17⁄50 Crispy Onions
- 1⁄2 Sweety Drop Peppers
- 1⁄4 Crushed Red Pepper Flakes
- 1 Whole Grain Dijon Mustard
- 1 Smoky Spice Blend Smoked Paprika
- Sweet Paprika, Ground Yellow Mustard
- Garlic Powder & Onion Powder
Nutrition (Per Serving)
- 1190 Calories
- 68g Fat
- 68g Protein
- 76g Carbs
Crispy Skin Trout Fillets with Creamy Chowder-Style Potatoes & Pancetta
-
Prep & Cook Time: 35-40 min
-
Difficulty Level:
Easy
More Meals
More Meals
Shrimp & Andouille Paella with Roasted Red Peppers
- Prep & Cook Time 25-30 min
-
Difficulty Level
-
Spice Level
Meal Overview
Plump and flavorful shrimp tossed in a garlicky herb oil with a subtle kick of heatMixed with turmeric-scented rice and coins of smoky andouille sausage Sauté of peppers, onions, tomatoes, green chickpeas, sliced green olives, and fragrant spices. Finished with a squeeze of lemon for freshness.

In Your Box
- Green Chickpeas
- Green Olives
- Red Bell Pepper
- Andouille Sausage
- Shrimp
- Onion
Nutrition (Per Serving)
- 530 Calories
- 68g Carbs
- 9g Total fat
- 37g Protein
Shrimp & Andouille Paella with Roasted Red Peppers
Read more about the dishShawarma-Spiced Vegetable and Couscous Bowls with Arugula & Roasted Lemon Yogurt
- Prep & Cook Time 25-30 min
-
Difficulty Level
-
Spice Level
Meal Overview
For these hearty bowls, herby salsa verde-dressed couscous is mixed with sweet raisins and peppery arugula, then topped with a duo of shawarma-roasted carrots and kohlrabi—a versatile vegetable with a mild flavor and texture similar to cabbage. We’re bringing it all together with a drizzle of bright lemon yogurt and the rich yolk from soft-boiled eggs.

In Your Box
- 2 Pasture-Raised Eggs
- 1⁄2 Yellow Couscous
- 1 Kohlrabi
- 2 Arugula
- 6 Carrots
- 1 Lemon
- 1 1⁄2 Golden Raisins
- 2 Roasted Sunflower Seeds
- 1⁄2 Salsa Verde
- 1⁄2 Plain Nonfat Greek Yogurt
- 1 Shawarma Spice Blend (Ground
- Coriander, Cumin Seeds, Garlic Powder
- Smoked Sweet Paprika & Ground Turmeric
Nutrition (Per Serving)
- 600 Calories
- 28g Fat
- 26g Protein
- 70g Carbs
Shawarma-Spiced Vegetable and Couscous Bowls with Arugula & Roasted Lemon Yogurt
Read more about the dishSteak Peppercorn with Sautéed Carrots & French Green Beans
- Prep & Cook Time 35-40 min
-
Difficulty Level
-
Spice Level
Meal Overview
Tender, high protein, flat iron steal grilled to perfection with a creamy mashed potatoes as a hearty accompaniment. On a side dish of French green beans and vitamin-rich sautéed carrots tossed with garlic oil, lemon, and herbs. With a creamy peppercorn sauce made with yogurt and porcini mushrooms toppings. And to finish your dish add with freshly chopped parsley.

In Your Box
- Green Beans
- Flat Iron Steak
- Red Potatoes
- Carrots
- Cassava Flour
- Plain Yogurt
Nutrition (Per Serving)
- 500 Calories
- 38g Carbs
- 26g Total fat
- 29g Protein
Steak Peppercorn with Sautéed Carrots & French Green Beans
Read more about the dishTeriyaki Tilapia with Vegetables and Garlic-Ginger Rice
- Prep & Cook Time 35-40 min
-
Difficulty Level
-
Spice Level
Meal Overview
For our take on the Japanese favorite, we’re combining soy glaze and mirin (or sweet rice wine) to spoon over tilapia as it sears in the pan, resulting in the irresistibly savory-sweet flavor for which the sauce is prized. We’re serving it alongside aromatic rice and stir-fried bok choy and carrots, then giving it all a little kick of heat with a garnish of furikake.

In Your Box
- 2 Tilapia Fillets
- 1⁄2 Long Grain White Rice
- 6 Carrots
- 10 Baby Bok Choy
- 2 Garlic
- 1 Ginger
- 2 Soy Glaze
- 1 Sesame Oil
- 1 Rice Vinegar
- 1 Mirin (Salted Cooking Wine)
- 1 Furikake
Nutrition (Per Serving)
- 540 Calories
- 9g Fat
- 38g Protein
- 73g Carbs
Teriyaki Tilapia with Vegetables and Garlic-Ginger Rice
Read more about the dishBoth Freshly and Blue Apron promise a healthier lifestyle with their products. But which one offers the best ingredients? Although the Freshly recipes aren’t GMO-certified, they don’t use artificial ingredients or processed sugars. Freshly makes its food from a Gluten Intolerance Group (GIG)-certified kitchen, making it safe for those with gluten allergies. Blue Apron is Genetically Modified Organisms (GMO)-certified and has a “farm to table” policy. It prides itself on using meat that is hormone-free and fish labeled as sustainable by the Monterey Bay Aquarium’s Seafood Watch. It’s hard to compete with organically farmed produce. Therefore, Blue Apron is the front runner in terms of ingredients.
Overall Winner: Freshly !
Freshly sits on the throne for being the better US-based weekly meal delivery service. Never frozen and 100% gluten-free meals are its key features! They provide 4-12 recipes per week at an affordable price that averages around $9.62 per serving. Ready-to heat and serve healthy, delicious meals right at your doorsteps! You will enjoy complete customization on the weekly rotating menus at Freshly. Pick what you like! It is ideal to combine your need for healthy and tasty food on a single dish plate.
