Blue Apron vs HelloFresh 2022

    There are many meal delivery services out there and two of the most popular ones include HelloFresh and Blue Apron. If you’re not sure which company offers the best menu and price for your needs, read this Blue Apron vs HelloFresh comparison our experts put together.  In the meal kit delivery services niche, Blue Apron and HelloFresh are two well-known competitors. These services don’t focus on a particular diet, which makes them good choices for just about anyone. Both include a variety of dishes that cater to vegetarians and meat-eaters and are perfect for individuals, couples, as well as families. In terms of pricing, both services are relatively affordable, especially if you order more meals. Learn more about these companies in the following Blue Apron vs HelloFresh comparison.

    Blue Apron

    A few words about Blue Apron from our experts

    Blue Apron is a US-based prepared meal delivery service that provides healthy meals sourced from local farmers. This popular subscription serves 2-5 people with their solo/couple and family plans. Their meal options include vegetarian, meat, and weight-watchers-approved recipes. Enjoy fresh, sustainable restaurant-like meals that are GMO-free. You can expect affordable prices, which can go as low as $7.49 per serving.

    HelloFresh

    A few words about HelloFresh from our experts

    HelloFresh is one of the most extensive meal-kit delivery services in the US. The company ensures the delivery of fresh ingredients along with easy-to-follow recipe cards. This meal subscription company supports responsible, fresh, and organic ingredient sourcing for the optimal health of the customers. Their exceptional variety of dishes with specialist menus for vegetarians and pescetarians comes with their excellent customer service.

    Offered Meals Plans & Pricing

    Plan name

    Standard 2 Servings

    Cost Per Serving

    $9.99 /meal $7.99 Shipping

    Plan name

    2 people 2 Servings

    Cost Per Serving

    $12.49 /meal $8.99 Shipping

    Plan name

    2 people and 3 servings 2 Servings

    Cost Per Serving

    $9.99 /meal Free Shipping

    Plan name

    2 people and 3 servings 2 Servings

    Cost Per Serving

    $8.99 /meal $8.99 Shipping

    Plan name

    - Vegetarian 2 Servings

    Cost Per Serving

    $9.99 /meal Free Shipping

    Plan name

    2 people and 4 servings 2 Servings

    Cost Per Serving

    $8.99 /meal $8.99 Shipping

    Plan name

    - Vegetarian 2 Servings

    Cost Per Serving

    $9.99 /meal $7.99 Shipping

    Plan name

    2 people and 5 servings 2 Servings

    Cost Per Serving

    $8.99 /meal $8.99 Shipping

    Plan name

    4 people and 2 servings 4 Servings

    Cost Per Serving

    $8.99 /meal Free Shipping

    Plan name

    4 people and 2 servings 4 Servings

    Cost Per Serving

    $8.99 /meal $8.99 Shipping

    Plan name

    4 people and 3 servings 4 Servings

    Cost Per Serving

    $7.99 /meal Free Shipping

    Plan name

    4 people and 3 servings 4 Servings

    Cost Per Serving

    $7.49 /meal $8.99 Shipping

    Plan name

    4 people and 3 servings 4 Servings

    Cost Per Serving

    $7.49 /meal Free Shipping

    Plan name

    4 people and 4 servings 4 Servings

    Cost Per Serving

    $7.49 /meal $8.99 Shipping

    HelloFresh offers 6 well-defined plans: Meat & Veggie, Veggie, Family Friendly, Calorie Smart, Quick and Easy, and Pescatarian. The Calorie Smart plan includes meals that are suitable for weight loss. The Quick and Easy plan includes meals that can be finished off in less than 30 minutes, and the Pescatarian menu includes fish as the main source of protein. Each plan is available for 2 or 4 people and you can choose between 2,3,4, or 5 recipes per week. The price per serving for 2 people and 2 meals per week is standard – $12.49. For 4 people and 2 meals per week, it drops to $9.99. If you order 3 or 4 recipes for 4 people, you only pay $7.49 per serving or $8.99 if you order for 2. 

    Blue Apron provides 4 plans: Signature, Signature for 4, Vegetarian for 2, and Wellness. The types of diet they target are not as well defined as in the Hello Fresh menu. However, it’s easy to pick your plan if you’re a vegetarian. The Signature and Wellness plans include well-balanced meals, with carefully portioned ingredients, and detailed instructions, plus nutritional information. The standard price per serving is $8.99 if you order 4 or 3 meals per week. You will pay $9.99 if you order for 2 persons, and $7.49 if you order from the family-oriented menu – Signature for 4. 

    In this HelloFresh vs Blue Apron price comparison, Blue Apron comes on top as it is slightly more affordable.

    Meal Types & Cook Time

    Meal Variety

    Meal Variety

    2 to 4 Recipes /per week
    2 to 5 Recipes /per week

    Prep & Cook Time

    Prep & Cook Time

    20-60 min.
    20-60 min.

    Dietary Preferences

    Dietary Preferences

    • Wellness Wellness
    • Weight Watchers Weight Watchers
    • Vegetarian Vegetarian
    • Balance Balance
    • Almond Free Almond Free
    • Plant-based protein Plant-based protein
    • Gourmet Meals Gourmet Meals
    • Vegetarian Vegetarian
    • Plant Based Plant Based
    • Low Carb Low Carb
    • Low Calorie Low Calorie

    Quality of ingredients

    Quality of ingredients

    Excellent
    Excellent

    HelloFresh uses in-season, farm-sourced products. They work with food suppliers that adhere to USDA Inspection Guidelines. According to their website, they even take on-site visits to their meat vendors to make sure the products are safe and hormone-free. However, on their website, you can also read that the majority of the ingredients they use are not organic. HelloFresh offers a variety of meals for omnivores, vegetarians, and pescatarians. While there are also dairy-free, gluten-free, or nut-free options, and meals that support different special diets such as Paleo, there are no tags to signal them. It’s up to clients to read the detailed meal descriptions and realize if the meals are suitable for them. HelloFresh meals can be prepared in 20-40 minutes. The recipes are pretty simple and contain easy and straightforward steps. 

    Blue Apron is similar from this point of view. While it’s easy to choose veggie meals from the vegetarian plan, the rest of the plans include a mix of different recipes that cater to different dietary needs. What’s important to remember, if you want to lose weight, is that many of their meals are approved by Weight Watchers (WW) and have low fat and low carb content. Most meals are not difficult to prepare and require around 30 – 40 minutes. The company uses farm-sourced meat, fresh products, and some organic ingredients. 

    Compared to HelloFresh, Blue Apron’s meals, although equally tasty, seem a little bit more complicated and take more time to prepare.

    Packaging & Ordering Process

    Packaging

    Packaging

    • Plastic
    • Foil / Cotton Liners
    • Ice Packs
    • 100% Recyclable Package
    • Sustainable Forestry Initiative
    • Plastic
    • Foil / Cotton Liners
    • Ice Packs
    • 100% Recyclable Package
    • Sustainable Forestry Initiative

    Ordering Process

    Ordering Process

    • Fast Delivery
    • In-App ordering
    • Fast Delivery
    • In-App ordering

    HelloFresh allows you to easily manage your deliveries from your account (you need one if you want to be able to place an order). You can skip or cancel meals at any time, provided you respect the necessary cutoff, which is less than a week. The company adheres to sustainability principles even in terms of packaging. Most of the packaging is approved for curbside recycling. There is even a dedicated recycling section on the company’s website. 

    Blue Apron is also a subscription-based service. You need to create an account to be able to purchase their meals, but you can cancel your subscription at any time. Blue Apron also uses mainly recyclable materials for packaging, however, compared to HelloFresh, their meal kits seem to contain more plastic.

    It’s hard to say which company performs better in this HelloFresh vs Blue Apron order and packaging comparison. We’ll choose HelloFresh because it seems to focus more on sustainability in its packaging choices.

    Customer Support & Shipping

    Customer Support

    Customer Support

    • Email
    • Telephone
    • Live chat
    • In-App
    • Email
    • Telephone
    • Live chat
    • In-App

    Shipping

    Shipping

    • 48 US states - not available in Alaska or Hawaii
    • $7.99 or free with some subscriptions
    • The US except for Hawaii and Alaska, and Canada.
    • $6.99

    HelloFresh offers great customer support services according to most reviews and our own experience. You can reach out via phone or web/app chat. Once you access the chat, you will encounter a chatbot called Brie. If the bot doesn’t answer your questions, you can talk to a real agent. The service is available seven days a week. Shipping costs $9.99.

    The company delivers nationwide, except for Hawaii and Alaska. When you place an order, you can choose the delivery date from a list of options available in your area. There is also a comprehensive FAQ section where you can learn more about the delivery process.

    Blue Apron offers prompt, friendly, and reliable customer support via email or phone. The company delivers to the contiguous United States. They also offer customers the possibility to choose the delivery day. The shipping fee is $9.99

    Both companies offer similar support and shipping services. It’s a tie once again.

    Sample Meals

    Most Ordered Meal

    Most Ordered Meal

    Crispy Skin Trout Fillets with Creamy Chowder-Style Potatoes & Pancetta

    • Prep & Cook Time: 35-40 min
    • Difficulty Level: Easy
    $ 7.49 / Meal

    Black Bean & Poblano Burritos with Monterey Jack, Pico de Gallo Cilantro Lime Rice & Guacamole

    • Prep & Cook Time: 35-40 min
    • Difficulty Level: Expert
    $ 4.49 / Meal Get 10 free meals with your purchase + free shipping

    More Meals

    More Meals

    Shawarma-Spiced Vegetable and Couscous Bowls with Arugula & Roasted Lemon Yogurt

    Read more about the dish

    Pork & Pepper Enchiladas with Pico de Gallo & Lime Crema

    Read more about the dish

    Teriyaki Tilapia with Vegetables and Garlic-Ginger Rice

    Read more about the dish

    San Antonio Beef Bowls with Blue Corn Tortilla Chips Fresh Salsa & Lime Crema

    Read more about the dish

    Some of the tasty HelloFresh recipes our foodies tried include Sun-Dried Tomato Spaghetti and Ginger Beef Stir-Fry. The meals were yummy and easy to prepare. HelloFresh is a good choice for anyone who’s mostly on the go and can’t afford to invest more than an hour in cooking and eating a healthy meal. Each recipe comes with detailed instructions, a list of ingredients, utensils, nutrition values, and a rating. Some meals require as little as 20 minutes for preparation. 

    BlueApron meals are also accompanied by detailed instructions, a list of all the ingredients they contain, and in-depth nutritional information. The meals are not hard to prepare, however, some of them require more time and skill compared to the HelloFresh recipes.

    Overall Winner: Blue Apron !

    Blue Apron grabs the title for being one of the best meal kit delivery services in the US. Their 2-4 recipes per week come for solo and families. Well-known for the term ‘weight watchers’ as they deliver diet-conscious foods. Their affordable prices, around $7.49 per serving, come with free shipping for orders of 3 or more meals per week. They ensure GMO-free meals with restaurant-like quality. Their vegetarian and meat-based meal plans are suitable for every customer. Anyone with a busy lifestyle can rely on Blue Apron!

    Blue Apron
    🡅